The Diamond Pro

About Us

By Michael Fried
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So who are The Diamond Pros? Here’s a brief intro about who we are and why we do what we do. If you want to read a bit more about each of us personally, you can check out our bios below.

Ira and I both grew up professionally in the diamond industry. We worked together at one of the largest diamond manufacturers in the world. During that time, we both learned all the facets of the diamond industry that affect what the end product to the consumer is and how much it costs.

We both left the industry feeling disillusioned. While we both worked very hard, our hearts just weren’t in it. Finding ways to maximize profitability and move dead inventory may have been great for our company, but it didn’t make us feel too great about what the end consumer was buying.

Some time after we both left the company, Ira reached out to me in 2010 with his idea for taking our knowledge and helping consumers avoid all the tricks diamond professionals use to make more money off of them. And so The Diamond Pro (then Truth About Diamonds) was born.

Well, we certainly did something right. Something about our message has clearly resonated with our readers, the diamond buying consumers. Our readership has grown tremendously and with that, we have needed to increase our ranks.

Our team of consultants have all been carefully hired, trained and mentored by myself. We have gone to great lengths to ensure that every member of the team is truly an expert before they begin helping our readers.

Most “consultants” for diamond companies train their team members for one to two months and have a high turnover rate. Our team members have daily training for six months before they begin to answer emails. Even then, Annie or myself still go over each and every email for another few months until we are absolutely sure you are in good hands.

We also have a great work environment and foster personal relationships as well. This has helped create a company with almost no turnover (the fantastic Katy earned her degree in architecture and moved on to pursue her dreams). This means that the consultant working with you has helped thousands of readers. They’ve seen it all and know all the angles.


Michael Fried

Chief Diamond Pro & CEO

Michael is the manager of day to day operations of The Diamond Pro.   He and Ira met while they were both traveling salesmen at Leo Schachter diamonds (Ira based in Israel and Michael based in New York at the time).

At Leo Schacher, Michael’s specialty was larger certified fancy-shape diamonds (i.e.,  non-round) Following Michael’s employment at Leo Schacter, he moved on to another world-renowned diamond manufacturer, Moshe Namdar, Inc.  Full bio is available here.

Annie Z

Resident Diamond Pro

Annie has been a part of our team since 2013. Michael took her under his wing and trained her intensively side-by-side for a full year.

Annie has already helped thousands of readers of our site who love her clear and frank advice. Read full bio here.

Joy V

Resident Diamond Pro

Joy has been a part of our team since 2015. She joined the team after completing a stint working as a customer service representative for an online diamond retailer.

Joy has already helped hundreds of readers who appreciate her experience and crystal clear advice. Read full bio here.

Jenny H

Resident Diamond Pro

Jenny has been with us since early 2015. An accomplished violinist, a speaker of many languages, a seasoned traveller, and a historian, Jenny most of all enjoys working with people and helping to make their lives better.

If Jenny responds to your emails, you know she’ll be taking great care of you.  Read full bio here.

Veronika S

Resident Diamond Pro

Veronika joined us at the beginning of 2017. Since she studied HR and always loved communicating with people, she was a perfect fit into our team.

Veronika is ready to answer all your questions and give you as much time as necessary. . Read full bio here.

Ira Weissman


Ira created the website back in the summer of 2009. Originally, the site was called (the name change happened in early 2014). Ira and Mike worked together at Leo Schachter diamonds, traveling all over the US selling diamonds – often together.

At Leo Schachter, Ira’s specialty was small round diamonds (generally under 0.70ct). Since 2014, Ira has taken a step back as Michael has taken over management at The Diamond Pro. Read full bio here.

About the author
Michael Fried
Mike learned the diamond business from the ground-up at Leo Schachter Diamonds - one of the world's top diamond manufacturers. He has been recognized as a diamond industry expert by Time, PeopleMoney, The Daily Mirror, NerdWallet, The Times Herald, Yahoo Finance Australia, The Art of Charm, The Washington Diplomat, The Next Web, and more.
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