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Deal Alert! 25% off at James Allen and 15% off at Blue Nile!

The Truth About The Diamond Pro

One enjoyable result of the site’s growing traffic is the increase in personal inquiries we receive from readers through the Contact form. We’ve been keeping track of the questions our readers ask and have put this article together to answer the most common one to quiet that nagging voice in the back of your head and let you move on to the task at hand: finding that perfect rock!

The #1 Question

The most common question we get goes something like this: “Not to be rude, but why are you offering this super-helpful, friendly advice to strangers for free? Where’s the catch? What’s in it for you?”

That’s a totally valid question. The simple answer to the question is that we aren’t doing it for free. The service is completely free to you (the reader), but don’t worry – we do get compensated for our time. Keep reading and we’ll explain.

Diamond Pro’s Affiliate Marketing

As a publisher on the internet, there are several different ways you can generate revenue. You can charge advertisers for advertising space either on a pay-per-click basis, or on a flat-fee basis. Or, like us, you can set up what’s called an affiliate arrangement, where the advertiser pays the publisher a commission for actual sales generated by traffic originating from the publisher’s site.

Affiliate marketing is everywhere nowadays. has the most popular program, called Associates. Ever used a coupon site like I’m personally a major fan of, as I’m a sucker for a great deal on gadgets. Well these sites and many, many more all make money through affiliate commissions.

In our case, we check with the diamond companies we’ve made these arrangements with to verify which of our readers bought the diamonds we recommended and our commission is based on that list of purchases. So while we would never sell your info for marketing/spam, we do send our affiliates the names and email addresses of the readers we’ve helped personally. This way they can verify that we helped you out and we receive compensation for our time and effort.

The current list of our affiliated vendors is: James Allen, Blue Nile, Brian Gavin Diamonds, Leibish & Co, and Abe Mor.

The Diamond Pro Difference

Diamond advice sites typically don’t offer much more than banner advertising. If you’re on their site, and you click on a banner ad for, for instance, Blue Nile or James Allen, a cookie gets placed on your computer that can then be tracked by the relevant site. Then if you purchase something from their site within 30 days, the owner of the site earns a commission. That’s it.

We believe we are different. Yes, we also have plenty of passive content on our website like our Education and Guides sections (based on our expertise in the diamond trade), our thoroughly researched reviews and our voluminous Diamond Q&A section. But we don’t stop there. We are one of the very few that offers a truly value-added service to the reader: level-headed, honest and personalized advice.

Another thing that sets us apart from the rest is our approach. You could say that while other diamond affiliates are entirely passive in their approach, our service is a much more active one. When you contact us, we get to work right away, scouring the internet to find you the best diamond for your buck. You can see from our feedback on iVouch that the people we help are always very grateful for the time and effort we dedicate to helping them find just what they’re looking for.

Benefiting From Objective Advice

Another question we often receive is “Are you affiliated somehow with James Allen?” Again, a very fair question deserving an honest and open response.

The truth is that we actually affiliate with 6-8 sites on a regular basis. If you check out our “Diamond Q&As”, you’ll notice that we recommend diamonds from Leibish, Ritani, Since1910, Brian Gavin Diamonds and, yes, even Blue Nile, depending on the customer. Having this agreement with the industry’s leaders provides you with the peace of mind that our advice is fair and objective. In other words, as long as a company is legit, we have no issue commenting on and recommending their diamonds to you.

So the straight answer is yes, we are affiliated with James Allen, but no more than we are affiliated with any other affiliated diamond vendor. In fact, James Allen’s commission rate has declined over the years, yet we continue to recommend them the most. We recommend James Allen most of the time because, simply put, they are the best.

Offering Professional Opinions

We have always been committed to providing our readers with our professional opinion on anything and everything related to diamonds, no strings attached. Our genuine interest in making this complicated process easier on you is why we do what we do.

It’s a pleasure for us to play a part in helping you decide on that perfect diamond…

About the author
Michael Fried
Mike learned the diamond business from the ground-up at Leo Schachter Diamonds - one of the world's top diamond manufacturers. He has been recognized as a diamond industry expert by Time, PeopleMoney, The Daily Mirror, NerdWallet, The Times Herald, Yahoo Finance Australia, The Art of Charm, The Washington Diplomat, The Next Web, and more.
Top Recommended Vendors
Blue Nile Blue NileBlue Nile is the largest and most well known internet jewelry seller. They have a very large exclusive online inventory. Their high quality images are catching up to James Allens' and their prices are amazing. Blue Nile is currently running a limited time sale offering 15% on settings site-wide. Click here to browse some great settings.
What we love about them:
  • No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisal
  • One free resizing within the first year of purchase
  • High quality images of about half of their diamonds
  • 24/7 Customer Service
  • 100% credit towards future upgrades (must be at least double in value)
  • Best in class fulfillment
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James Allen James AllenJames Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler's loupe. They have the largest exclusive loose diamond inventory online and fantastic prices. They also have the nicest collection of lab created diamonds online.
What we love about them:
  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging
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